Putting Benji Furst Since 2016.

Our Story

This is Where It All Started.

Before the brand, before the patent — there was just us and the open road.

Gina, Benji, and I built SafetyFurst from the road up.

This is what happens when love for your dog meets invention.

The Pack

Andrew

Founder, CEO & Dog Dad

Engineer, animal lover and Benji's personal assistant. Andrew gave up everything to give Benji his best life, and got everything back in return.

Gina

Everything Else & Dog Mom

Behind every great man is an even better woman keeping him from losing his shit.

Benji

Chief Comfort Tester & The Ultimate Decision Maker

The original inspiration. Benji has logged more miles on the Whiffie Cushion than anyone — and he approves.

By The Numbers

140M+

Social Views

25+

Countries

5-Star Reviews

12,582,089

U.S. Patent No.

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Handcrafted in Canada

Validated · 30-day returns · Handcrafted in Canada